Sound bites, political speak, media spin, tabloid sensationalism, propaganda and misinformation are the media's language. How do you see through the lies and discover the truth? Be discerning; critically analyse what you are being told. The media does not have a responsibility to report the news honestly; profit is the purpose of the media corporation. They answer to their shareholders. News and advertising is their product. The viewing public are their consumer. No Conspiracy theories here.
Have you seen the video starring you that everyone is talking about?
You're the superhero, standing up to Coke's well funded campaign to stop recycling legislation -- a scheme that would see people refunded 10 cents for recycling cans and bottles. It would will deliver massive benefits: 330,000 tonnes more containers recycled; 2.4 billion litres of water saved and littering reduced by 30%.
Imagine if when you bought a drink, you got 10 cents back when you returned the empty can or bottle when you're done. Sound simple? Well it is. It's done all over the world and delivers massive environmental and social benefits.
But Coke is running a well-funded misinformation campaign against it, and has been harassing anyone trying to push for a refund recycling scheme that would reduce millions of tonnes of CO2 pollution and billions of litres of water. Not to mention removing lots of litter.
We need a new superhero to stand up to Coke: you. Consider this email your bat signal, and star in your own superhero video:
A successful deposit and refund scheme on cans and bottles has been operating for 30 years in South Australia, and many other parts of the world. But when the Northern Territory parliament tried to introduce it for 2012, Coke and its allies were there harassing them with false claims about its impact.
That means it's time for you to get out the red spandex and tell Coke they're full of rubbish!
Thanks for being a hero,
The GetUp team
PS - NT Chief Minister Paul Henderson, on the receiving end of Coke's well funded campaign, has sent a letter to GetUp members calling for your help. Hear his call and become a superhero for recycling today, with this video starring none other than you.
PPS - Apologies you may not be able to view this video on your mobile phone and those viewing the video with a slower internet may have to wait up to 20 seconds before the video plays. Be patient, it's worth it!