If you've missed the weekend kerfuffle, we've learnt that Cate Blanchett is the wrong kind of rich - a person of means and profile prepared to stand up for causes more general than her own self interest.
What was the woman thinking?
The $1 million advertising campaign is driven by a coalition of green groups and unions, including the ACTU, WWF and Greenpeace.
Her reward for speaking on an issue she cares about? A Sunday Telegraph front page story headlined ''Carbon Cate.'' The story suggested Blanchett - worth $53 million - was too rich to speak in favour of a carbon tax that is going to push up utility bills for battlers - who will, however, receive compensation.
The justification for the story was the community outrage Blanchett had sparked for her views. Pretty incredible that outrage, particularly given it manifested itself hours before the ads even appeared.
And who exactly was outraged? The Australian Families Association and Barnaby Joyce. (Riots in the street!) Joyce says he hadn't even seen the ad when he was contacted by the Telegraph.
Wealthy Australian women entering the public policy debate seems to be fashionable at present.
Last year, Australia's richest person Gina Rinehart - worth $10.3 billion on last count - climbed on the back of a truck with a megaphone to campaign against the mining super profits tax.
It is not known whether Rinehart, or other mining magnates Andrew Forrest or Clive Palmer, helped fund a $22 million industry advertising campaign against the mining tax. The current disclosure laws mean we don't know.
Of course Gina - who inherited a mining company from her father - had a lot to lose from the tax.
Remember that's the same mining tax that was going to be used to fund a 2 per cent tax cut to all small businesses and build a mix of public and industry infrastructure.
This is how The Telegraph lead its page seven story of Rinehart's public protest at the time: "Prime Minister Kevin Rudd had to dodge Australia's first ever protest rally led by billionaires as he set about spending a few billion himself buying tax support yesterday."
Oh what it may have been in the Telegraph's hands if it was prepared to apply some consistency: Australia's richest woman says hard working mums and dads trying to keep their suburban small business afloat should pay more tax so she can pay less.
Presumably Blanchett has nothing to gain from a carbon tax. Rinehart had a lot to gain in derailing the mining tax.
The lesson in the Telegraph world?
No good deed goes unpunished.
Tom Arup is The Age and Sydney Morning Herald's Environment Correspondent.
Dr Hewson has joined former prime minister Malcolm Fraser, actor Cate Blanchett and more than 140 community leaders in the "We Say Yes" campaign - a $1 million advertising and grass-roots campaign backing government plans for an emissions trading scheme.
The multi-party climate change committee, created after the 2010 election to come up with the details of the scheme, includes Labor, the Greens and independents.
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But Dr Hewson said he was "disappointed" the Liberal Party has not been involved, as it had options to put on the table and the process could have been depoliticised.
"The way I see their direct action package it puts an implicit price on carbon," Dr Hewson told reporters in Canberra today.
"So it's not a debate on putting a price on carbon - it's how best to put a price on carbon."
Opposition Leader Tony Abbott was "master of the negative" and was leading in the polls, but in time "we will have a price put on carbon and ... opinion will just sort of blend together".
Dr Hewson said he had no problem speaking out as he was "an Australian first and a member of the Liberal Party second".
Asked about the cost of living impact, he said that a properly set-up emissions trading scheme under an independent authority could reap more than enough money to adequately compensate low and middle income earners for any price rises.
Nationals leader Warren Truss took a swipe at the celebrities and "political has-beens" featured in the campaign.
"Australians don't like being preached at," he said.
"The cult of celebrity plays very well in the US, but Australians are more discerning and their bulldust barometers are well tuned."
Prime Minister Julia Gillard defended the role of Blanchett.
"Cate Blanchett has had her voice heard on climate change, that's appropriate, just as it's appropriate for one million women to have their voices heard," Ms Gillard told reporters after launching the "1millionwomen" climate change campaign in Sydney.
Climate Change Minister Greg Combet said the government would fund its own information campaign when the ETS details were completed.
"It's important we engage with the community to explain that," he said.
Meanwhile independent MP Tony Windsor, who joined other members of the multi-party climate change committee for a meeting in Canberra over the weekend, said his final view on carbon pricing would be heavily influenced by a Productivity Commission report on global climate efforts due to be presented to the government on Tuesday.
"If that's proven to be the case that other countries are acting], then I think the answer is a carbon price," Mr Windsor told ABC radio.
I was gutless over climate ads: Dick Smith
Entrepreneur Dick Smith says he was too "gutless" to feature in an advertising campaign supporting a carbon tax because he was afraid he would be criticised by Rupert Murdoch's newspapers.
Mr Smith said he was asked to appear in the television ads alongside Oscar winning actor Cate Blanchett, but declined.
"I didn't appear on it because I knew that I would be a front page of lies in the Rupert Murdoch press here," he said in Sydney today.
"So there was no way I would destroy my name that way. I was gutless, I didn't stand up for the truth."
Blanchett has been criticised for her involvement in the ads, with some media outlets pointing out she can afford to support the tax because she is wealthy.
The ads are part of a campaign, backed by organisations such as Greenpeace, World Wildlife Fund and the Climate Institute, calling on the public to "Say Yes" to a carbon tax.
The actor's picture was splashed on the front page of The Sunday Telegraph with the headline "Carbon Cate - $53 million Hollywood superstar Tells Aussie Families To Pay Up".
Mr Smith said he did not regret not appearing in the ad.
"By being gutless it meant I wasn't attacked," he said at the launch today of his new book, Dick Smith's Population Crisis.
"They would have done the same to me as they would to Cate Blanchett. Because I'm wealthy, they would say I shouldn't talk because it could affect pensioners.
"I'm not going to be lied to by people who are trying to make money out of me, I'm not that stupid."
When asked if he thought that Blanchett was stupid for taking part in the campaign, he said she was an "iconic Australian who said the right thing because she's concerned about our children".
"Most of you in the media are either too stupid to realise it or you don't care about children."
Mr Smith earlier said that while Mr Murdoch believed climate change should be addressed, the views of the many papers he owned were contradictory.
"In their editorials they say they accept that human-induced climate change is a real danger ... yet their news pages and opinion pieces are full of endless attacks on politicians and others who support putting a price on carbon," he said.
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